Basic Attention Token News: Brave and Everipedia in Co-marketing Partnership

Everipedia and Brave announced a new partnership on Wednesday, October 30, 2019. The essence is to boost both brands within their communities as a first step towards deeper cooperation between the two entities.

Everipedia, a publisher with Brave is the world’s largest blockchain-based encyclopedia. The platform signed up with the privacy browser that has made inroad as a blockchain-based digital advertising platform.

Everipedia became a verified publisher in August 2019 and like other Brave publishers gets support through the Brave platform user reward system.

The agreement entails featuring Brave-related content on the encyclopedia’s platform while Brave will feature Everipedia ads for users who opt into privacy-preserving Brave Ads.

Everipedia has millions of verified and unbiased wiki articles on its platform. Users and contributors receive rewards to write, edit and vote on the authenticity of the content. Its IQ Tokens is the internal cryptocurrency of the ecosystem

Brave on the other hand, rewards the users of its browser with Basic Attention Tokens (BAT) via the integrated Brave Rewards system. This is available to users that opted to view its privacy-preserving ads. Brave users receive 70 percent of the revenue generated by the ads.

Partnership benefits

According to the information available on the Brave blog, the collaborative cross-marketing agreement includes:

  • Placement of advertisements for Everipedia in Brave Ads and BAT Community homepage
  • Featuring the wikipedia platform within the Basic Attention Token and in news, podcasts and weekly Brave AMA in which employees of Everipedia would be featured.
  • Articles on Brave’s community, partners, and creators featured on Everipedia’s homepage and highlighted on Everipedia’s social media

 “This partnership highlights the importance of innovative products that reward user attention and participation,” said Brendan Eich, CEO and co-founder of Brave.

“Brave offers privacy and an integrated wallet that rewards users and supports content creators. By working with Everipedia, we are using the power of blockchain to put users in control of their experience.”

The two platforms boast millions of subscribers and are well suited to complement each other. The Brave uncluttered web experience with Everipedia database of knowledge articles would lead to greater adoption and use for both platforms.

Blockchain Changing Lives

On the partnership, the CEO of Everipedia, Theodor Forselius, who is also a co-founder said:

 “Brave and Everipedia are both early examples of how blockchain technology is changing our lives.  We provide an uncensorable knowledge layer for the world and Brave protects our information while browsing. This partnership is a natural extension of our vision to enable free, safe and accessible access to information using blockchain technology.”


Author: Jofor Humani

Jofor is a crypto journalist with passion for investigative reviews.

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